Content Upgraded

Content Upgrades provide more leads and build your email list faster than a conventional article, post, podcast, or video.

For all the effort in producing and promoting this content you are only getting a fraction of the traffic converting. Why? Because they want more and you haven’t given it to them.

They Leave.

A contextual, on the spot Content Upgrade addresses an immediate need – “I’d like to know more or understand it better?” and for some “How can I do this?” It takes them to the next step – straight away.

They Stay.

And in Staying – you now have a lead or an additional person on your email list.

Here’s the problem if you keep doing what you’ve done so far..

If you keep investing only in Content Marketing and not include a Content Upgrade 2 things happen

1. You will continue to not get the additional revenue (what is the lifetime value of a converted lead worth?), and
2. You may not ever see that person again, and they (or their company) misses out on what you can do to help them

So what to do about it

You have 2 choices

1. Invest in Content Upgrades yourself or
2. Engage someone to do it for you

Now, you have already invested time and effort to create, publish and promote your content – you have a challenge – do you have the skills, the drive and the time/resources to invest in creating more high quality content as a Content Upgrade that may not be in your area of strength (can you do audio or write really well or do graphics at the same time??);

or

Would it be easier, faster and better to engage a service that provides quality Content Upgrades which you can use, in your style, to simply to build your email / client list?

We use a 4 Step process

TASK - You get an account and can then provide a copy of the article, post, podcast etc that needs the Content Upgrade

DEVELOP - We develop a high quality premium Content Upgrade (the form of your choice)

CHECK - We check it. You check it. Fix it. Its approved

DELIVERED - We provide the Content Upgrade direct to you

Brand, voice and style are important. So we use your brand and style (if you have a style guide – we use it where possible) for each of these pieces of content. In addition, we also ask that you provide up to 3 examples of content so that we can match your style

So, you’ve probably noticed – these are not simple transcripts, voice overs or other similar pieces of content – they are real Content Upgrades – that help clients implement what you’ve told them or better understand what you have said.

All of which means that they now TRUST YOU as an Authority, LIKE YOU– because you’ve helped them, and are MORE LIKELY TO BUY from you as a RESULT.